Award Winners
Magic
Magic Hat
Ages 5-7
$36.95
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Award Winners
Magic
Magic: Gold EditionAges 8-10$39.95
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Magic
Magic: Silver EditionAges 8-10$29.95
We envision a world where everyone loves to learn.
Our products inspire kids and families to think deeper, play longer, and figure stuff out.
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Heritage Fuels Discovery
With 200+ years of science publishing behind us, we've helped shape the STEM category worldwide. That heritage guides every product decision, from content development to quality standards.
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Curiosity, Engineered
We solve engineering problems most toy companies wouldn't attempt. GeckoBot climbs glass, Gecko Run builds marble runs on walls, and the Mega Cyborg Hand, a wearable hydraulic exoskeleton, was the #1-selling science toy in the US in 2025 (Circana).
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Everyone's a Scientist
We turn complex science and technology into fun, hands-on experiences for kids and families. From crystal growing to advanced robotics, we make the challenging feel approachable and the approachable feel exciting.
